At the moment, the 4DX bells and whistles feel clumsily tacked on, but perhaps film-makers will start to incorporate it into their films more organically, or even shape their stories to the format’s strengths.īut is this the future of cinema? Perhaps not, but 4DX could be seen as a sign of cinema worrying about its future. If you’re in the mood, it’s a novel thrill-ride if you’re not, it’s like being assaulted by your own cinema seat. The red velvet chairs regularly erupt into a frenzy of shudders, which make it harder to focus on the screen there are those water nozzles and mechanics inside the seat prod your lower back. It’s more ghost train than flight simulator. To be honest, rather than putting me “in the movie”, 4DX often threw me out of it. At my screening, it’s Rampage, in which Dwayne Johnson and a giant white gorilla save humanity from skyscraper-toppling mutant monsters. Future 4DX releases include Avengers: Infinity War, Solo and Jurassic World. Needless to say, the treatment favours a certain type of movie. Now the Cineworld chain has opened a 136-seat 4DX auditorium in Leicester Square, central London. Developed in South Korea, 4DX has been gradually rolling out around the world: first in Asia and central and south America, reaching the US in 2014, and the UK (in Milton Keynes) in 2015. What that means in practice is a more rollercoaster type of cinema experience: the seats move in all directions, fans blow wind through the auditorium, there are water sprays, scented air, smoke, strobes, snow effects and more. If Imax and 3D were the beginning of a new multiplex arms race, 4DX is the nuclear option, supposedly “a revolutionary cinematic experience which stimulates all five senses”. That’s what maker of new cinema technology 4DX claims happened, at least. I didn’t just go to a movie the other night, I was “in the movie”.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |